Tata Motors, India’s leading automotive brand, today announced that its premium hatchback, Altroz will be the official partner for Dream11 Indian Premier League (IPL) 2020, due be played on September 19 across three venues in the United Arab Emirates. Tata Motors first came as an official partner of the Board of Control for Cricket in India (BCCI) in 2018, the company’s first major association with IPL.
As the official partner, Tata Motors will showcase the car in the stadium at all three venues in the UAE, located in Dubai, Abu Dhabi & Sharjah. Tata dealerships across India will be the place where customers can soak into the ambience of IPL. The company will also attempt to spread the cheer of the game through its dealerships and social media platforms.
Commenting on this association, Mr. Vivek Srivatsa, Head, Marketing Passenger Vehicle Business Unit (PVBU), Tata Motors, said “The festive season has kicked in well for us and IPL is nothing short of a festival for the cricket fans across the country. We are elated to be back for the third consecutive year with IPL and this time with a car that has set Gold Standards in every sphere – The Tata Altroz.”
The batsman with the highest strike-rate of the tournament drives home the Altroz, while the best strike rate of the match will win the Altroz Super Striker Trophy along with a cash prize of INR 100,000. Additionally, there will be an Altroz Super Striker mobile game launched for fans, where one can show their batting skills and can even challenge their friends and family while playing the same.
Daily winners of the Altroz Super Striker mobile game win vouchers worth INR 5000 and the season winner takes home the Altroz Super Striker trophy along with vouchers worth INR 100,000. Tata Motors will make the Altroz Super Striker mobile game available to all from September 19 onwards. It is a free to participate mobile game that also aims to ensure fun filled IPL season while encouraging safety.
“Over the last two years, we have seen Tata Motors do some great activations for fans. In this challenging and unprecedented year, I am looking forward to Tata Altroz embracing technology to engage IPL fans further. We look forward to delivering great value to Tata Motors in 2020 and growing our partnership further,” IPL Chaiman Brijesh Patel said.
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