Despite not getting the 2021 IPL sponsorship, fantasy gaming platform Dream11 returns to the cash-rich league as its Official Fantasy Partner. It is learnt that the leading fantasy company tried retaining the title sponsorship rights for IPL 2021 and even made an offer to VIVO. However, the deal did not happen as offer of 250 Cr per annum was far below the expectations of the current title sponsor.
According to earlier reports, Dream11 IPL fantasy will return in the new edition of the IPL, while VIVO retains its position as title sponsor. Earlier, the BCCI has announced the return of the smartphone manufacturer as the title sponsor for the upcoming IPL. Last year, VIVO withdrew from sponsoring the IPL 13 due to the negative publicity it has gained amid the Indo-China tension on the border.
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Dream11 took over and became the title sponsor of the virus–delayed IPL 2020 following the Rs 222 crore for the 4.5-month deal. However, their contract ended December last year. Meanwhile, BCCI will very soon announce its 5th Official IPL partner, GROWW, an online trading and wealth management company. The new sponsor is set to sign a 3 year deal with IPL for Rs 45 Cr per annum.
In addition, the BCCI has also finalized deals with Unacademy and CRED as their official partners, while while Paytm remains the umpire partner. The Bengaluru-based fintech startup CRED joined the partnership last year. Tata Motors, who has concluded his 3 years of contract with IPL, is likely to extend the contract and a 6th Official Partner before the IPL 2021 is set to be announced.
“We are in talks with multiple parties. The interest is phenomenal at this stage and we should have two more official partners before IPL 2021. It is all because of unprecedented success of IPL 2020’, the BCCI official said. Last year, IPL surpassed the viewership of IPL 12 by 23% and a total viewership of 400 billion viewing minutes, according to Disney Star, who is set to hike ad-rates by almost 25% for the IPL 2021.
Meanwhile, in the recently concluded IPL “mini-auction” this year, a total of 164 Indian players, 125 overseas players, and 3 players were listed. The highest reserve price in this auction was fixed at Rs 2 crore, with only two Indians – Kedar Jadhav and Harbhajan Singh – making it in that elite club at a base price of Rs 2 crore. Another 12 cricketers are on the auction list with a base price of 1.5 crore.
According to reports, the 14th edition of the IPL is slated to be held in its original April-May window. The venue and dates for IPL 2021 are however yet to be announced by BCCI.
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