Internet company Just Dial Limited announced in a BSE filing that it has signed an agreement with broadcaster Star India for advertising as co-presenting sponsor during Indian Premier League (IPL) 2021. The Board of Control for Cricket in India (BCCI) has announced earlier this week the full schedule for the tournament, with the cash-rich tournament set to commence on April 9 behind closed doors.
“Pursuant to the provisions of Regulation 30 of the Securities and Exchange Board of India (Listing Obligations and Disclosure Requirements) Regulations… Just Dial Limited (“the Company”) has today signed an advertising agreement with broadcaster Star India Private Limited “Star” for advertising as ‘Co-Presenting Sponsor in Indian Premier League – 14 (IPL 2021),” informed company in a BSE filing.
The internet company is the newest addition to the list of 2021 IPL sponsorship. This Indian-based company provides local search related services to users in India through multiple platforms such as Desktop/ PC website, mobile site, mobile apps (Android, iOS, Windows), over the telephone and text. In February, it has launched its B2B portal, Jd Mart, across various platforms for users.
12BET India latest cricket news about Just IPL 2021 to commence on April 9 behind closed doors available here!
In 2014, JustDial has signed its first IPL sponsorship agreement with multiple team franchises including Mumbai Indians, Delhi Daredevils (now called Delhi Capitals), Hyderabad Sunrisers, Kings XI Punjab and Royal Challengers Bangalore It was then when the firm had launched several campaigns during the tournament. They are expected to do the same thing as the co-presenter of the tournament.
Following the announcement, the local search engine share rose 8.44% to Rs 950 against previous close of Rs 876 on BSE. After the announcement of IPL 2021 schedule, their stock rose as much as 9.2 percent to its day’s high of 957.40 per share on the BSE. The stock of India’s leading local search engine company was trading close to its 52-week high of Rs 1,063, hit on March 3.
Meanwhile, Ahmedabad’s Narendra Modi Stadium will host the playoffs as well as the May 30 final, with Bengaluru, Delhi, Mumbai and Kolkata being the other venues. It will be a 52-day tournament with 60 matches in total. “The fixtures have been mapped in a way that every team will travel only three times during the league stage, thus reducing commute and minimising risk,” BCCI secretary Jay Shah said.
The IPL governing council said that the tournament will begin with closed doors matches and a decision to allow spectators will be taken at a later stage “There will be a total of 11 double headers where 6 teams will play three afternoon matches & two teams will play two afternoon matches,” the announcement added.
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